Boosted Posts Aren’t Ads (And What to Do Instead)
If you’ve ever hit the “Boost Post” button on Facebook or Instagram and hoped for more leads, you’re not alone. It feels like advertising, and it’s easy. But here’s the truth: boosted posts are not real ads, and for most businesses, they’re a waste of money.
We break down what boosted posts actually do, why they often fail to deliver results, and what you should be doing instead to grow your business in this post.